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5 Business Website Secrets Revealed

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5 Business Website Secrets Revealed

Even in this day in age where there is a computer is just about every home in America, there are still business owners that do not understand the importance of a business website.

Today you will learn the power your business website can have to aid in the growth of your business. I don’t think these business owners are purposely not creating website, they just don’t know all the ways their business website can help them. Read on to discover the secrets to leveraging the power of a business website.

Secret #1 – Always Open

What is one of the hardest things about running your own business? One thing that comes to my mind is being open to service your current clients as well as being there for new clients. As a business owner there are so many hours in the day you can work. Twelve-hour days get really old after a while. This is the first benefit of your business website…it never closes.

Before the Internet, business owners had to rely on old tape operated answering machines to hopefully capture someone’s interest when they called after hours. Now your business website can be your after hours voice. You might own a landscape company, and a person sees a show on TV that inspires them.

They go online to see locally who can make their dream come true, and find your website. They see from your portfolio that you have created similar landscapes to what they envisioned. They read your mission statement and see that you have been in business for over 12 years, which adds credibility to your name, and then they visit your contact page, and ask that a representative call them for a consultation.

Secret #2 – Lessen Administrative Duties

One of the worst parts about owning a business is paperwork. Let’s face it, paperwork is not what sparked your interest in opening your own business in the first place, but it is part of business.

Would it be great to have a tool that can automate some of the mundane daily tasks that consume precious hours during the day? A business website can automate a lot of the daily tasks to free up more time for you to do productive tasks that will grow your business.

A good example of this is in the case of Real Estate Agents. Before a new client would call and say, “I am looking to move to your city, and I am looking for a house. Can you send me some information?” Then the agent would have to find certain properties that fit the needs of that person. At the time, this was a completely manual process.

Now leveraging the power of an interactive website, an agent can simply input the criteria set by the client and every time a new property comes on the market that fits that persons needs an email is sent to that person for them to see the property. The agent no longer has to constantly review the needs of their clients, their website does this for them.

Even simply duties can be eliminated with your business website. How many times during the day do you think the person answering the phone for your business has to answer the question, “What are your hours?” This can be seen on your contact page.

Imagine if this happened 6 times a day and 5 people called each day that is 30 minutes wasted. That does not seem like a lot of time, but multiply that by 7 days a week, then by 4 weeks in a month. That is 14 hours a month. If you pay your receptionist $10/hr. that is $140 wasted a month times 12 months…that is $1,680 a year. Just eliminating that part of your day to day operations can pay for your website in one year.

Just like a mechanic knows the automotive industry and its trends, so do Web Design Companies. That is their business. If they don't know the industry then you need to look somewhere else. Successful Web Design Companies study the trends and needs of Internet users. This gives them the advantage when it comes to creating an appealing website.

Secret #3 – Your Business’ First Impression

Again let’s look at the example of the landscape company. It is after hours and a new client visits your site. It is professionally designed, the color scheme matches the design concepts of your logo, and it is very easy to use. This tells that new client, “Hey this company has their act together.” Without even meeting you new clients can get a feel for your business, all while you are enjoying dinner with your family. How much do you think that is worth?

Everyone has heard you only have one chance to make a first impression. This holds true for your business website. What do you want people to think about your business.

As you have experienced image is everything in business. Why else would there be “Image Consultants” if it weren’t so important. Look at it this way, if your business website costs you $2,500 to have a

professional design company create, and the site has a custom template, is easy to navigate, and has loads of information about your company, don’t you think that is a worth while start-up cost.

Take the example in the last section, if your website only eliminated the your receptionist answering the question of when are you open that is a savings of $1,680 a year. Now a well-designed site could actually pay for itself in one new client. If the landscape company got a new client from their website and that client wanted their grass removed that might be a $16,000 contract, isn’t it worth spending $2,500 to make $16,000. That sounds like a sound investment to me.

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